Nordisk Microfiber has devised the sales tool TCO (Total Cost of Ownership) in order to create an overview of a product’s total costs rather than just look at the purchase cost.
As first movers we have transferred the TCO tool to this industry, and it has already gain a strong foothold on the market.
The TCO tool documents the differences in purchase cost, operating cost and environmental impact for nordic swan ecolabelled and non-nordic swan ecolabelled products. Through guidance and documentation the tool is of service to distributors to find the products that fit to the requirements of their customers.
The calculations establish that when more factors are taking into account, the purchaser and the consumer obtain noticeable cost savings ind the overall economy by choosing nordic swan ecolabelled products. Actually the total documented cost saving is 47%.